ChatGPT is reportedly building its own Search Console

In short: OpenAI appears to be building a search console style ‘Business Hub’ inside ChatGPT. Once a company claims its business there, it can see how often ChatGPT mentions it in answers and how many people click through to its website. OpenAI hasn’t confirmed any of this yet, but several well-known SEO publications have reported on it. If it launches, companies will get first-party data from ChatGPT on their AI visibility for the first time.

What has been spotted?

On 6 November 2026, Juozas Kaziukėnas, founder of Marketplace Pulse, shared a screenshot on LinkedIn of a ChatGPT banner inviting businesses to “claim your business in ChatGPT.” According to the screenshot and the coverage that followed, the Business Hub would let a company:

• see how often it appears in ChatGPT’s answers and how often people click its links, as a daily chart
• add its latest products and keep its business details up to date
• set up its own business agent that answers customer questions, using information the company controls (this may tie in with ChatGPT’s agentic advertising)

Access would be limited to businesses that verify ownership, for example by connecting a Shopify store. It would not show the questions people asked, who asked them, or how competitors are doing. It also appears to be separate from ChatGPT ads and about normal answers only.

OpenAI hasn’t announced it, and there’s no launch date. Kaziukėnas has seen early versions since August, and the new banner suggests a launch may be close.

Why it’s big news

Until now, a company has had no way to see from ChatGPT itself how visible it is there. That’s what we’ve been telling clients: there is no Search Console for ChatGPT, and the platform is a black box in that way. You can check your Google traffic down to the search term. In ChatGPT, you’ve only been able to simulate results (or use a system like we do to scrape real answers across hundreds of searches) to estimate how much your company shows up in certain searches.

If this launches, that changes. A company could see whether it is mentioned, follow the trend, and check whether its work to get mentioned is paying off. Once you can measure your visibility better, you can also start to influence it better.

It’s also interesting news for the companies that sell AI visibility tracking. Most of those tools don’t get their data from ChatGPT. They send it a set of simulated questions, collect the answers and count the mentions. Even done well, like we do, that’s a sample of real answers, not a full count. OpenAI’s own figures would be real counts.

To be fair, first-party data won’t make those tools useless. The Business Hub reportedly won’t show which questions led to a mention or how competitors compare, so simulated tracking still has a role in explaining why the numbers move. Bing and Google also already show some AI data in their webmaster tools. ChatGPT has been the big gap.

What should you do now?

1. Start measuring with what already exists. Bing Webmaster Tools and Google Search Console now have AI reports, and Microsoft Clarity shows which AI bots read your site.
2. Get your business details in order. If the Business Hub opens, you want your products and details current from the first day.
3. If you run a Shopify store, watch for the banner. Connecting a Shopify store is one reported way to verify.

I’ve measured AI visibility since 2024, when I built the AI visibility tracking process my previous agency went on to use. If you want help, we set up the measurement and do the work that gets your company mentioned and cited in AI answers. See our AI visibility services, get a free AI visibility audit, or book a call.

Sources: Search Engine Roundtable, 6.11.2026 · PPC Land, 6.11.2026 · Juozas Kaziukėnas on LinkedIn

Otso Karvinen

Co-founder & Growth Strategist

I help marketing and sales teams do more in a month than their competitors do in a quarter. With 15+ years in marketing and sales, I now help build agentic AI systems that let small teams deliver faster and better results. I’m easy to work with and happy to have a no-strings conversation about where you are and how I and our team at Parvi can help.

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