Marketing analytics · GA4 and Tag Manager
Agentic marketing analytics that tracks every form, every call to action and every lead.
Most GA4 setups we see run on the defaults, with nothing built for the business. Our agents build and check the tracking your business needs: which form was started, which call to action was clicked, which visit became a lead. Your Growth Strategist sets the plan and approves every change.
★★★★★ 5.0 from our clients · 15+ years running paid media · Month-to-month
Why GA4 that “works fine” isn’t enough
In most setups we have seen, the tracking is GA4 out of the box, with nothing custom. GA4 does not know which form was opened, which call to action was clicked or which visit became a lead until someone builds each event, parameter and custom dimension by hand. One account we audited had recorded no conversions in 25 months.
Analytics should serve the business: which channels bring leads, what they cost and which of them turn into sales. If your GA4 works fine but can’t answer that, it isn’t serving the business.
Three dashboards nobody looks at is not a tracking problem. It’s a visualisation problem. We start from the business questions and build fewer, more impactful metrics, shown in a way people actually use.
What you get
Tracking built for your business, and numbers you can trust
The agents do the building and the checking, and nothing goes live before your Growth Strategist has approved it.
Tracking built for your business
Form views, form starts, call-to-action clicks and leads tracked as their own events in Google Tag Manager, with the custom dimensions registered in GA4.
Talk to us about marketing analyticsConversions that match real leads
We set up or repair GA4, Google Tag Manager, Google Ads conversions and Search Console, and check that every conversion matches a real lead or sale.
Talk to us about marketing analyticsFewer metrics, better shown
Reports built from your business questions: a short one for leadership and a detailed one for the people doing the work, from the same numbers.
Talk to us about marketing analyticsWeekly reporting
Leads, where they came from and broken tracking, reported every week.
Get a free GA4 auditOur own setup, as the example
This is how we track parvi.ai, and the standard we build for clients.
- Form view and form start tracked on every form, so we see where people drop off before they submit.
- Hard and soft call-to-action clicks tracked apart, so we know which offer people choose.
- One event taxonomy across GA4 and PostHog, so both tools count the same things the same way.
- Custom dimensions registered in GA4, so the details can be reported on, not just collected.
The experience behind the agents
- 15+ years running paid media, Google, LinkedIn and Meta included.
- Over €20 million in media budget managed.
What clients say
Marketing analytics comes as part of a plan, from €3,000 / month
Measurement sits underneath every other channel, so it is included in every plan. It runs inside our Measurement and insights agents team, and every report, bid and budget decision reads from it.
- Core, €3,000 / month: up to two agent teams, for example paid media and search.
- Growth, €5,000 / month: up to four teams.
Month-to-month, and every price is on our pricing page.
Who it’s for, and who it isn’t
A good fit if:
- your team has real marketing and sales people, usually in a company of 50+, and your goals outgrow its capacity,
- there is measurement and reporting work you know you should be doing that never gets done,
- you are expected to show what marketing brings in, not just what it costs,
- you want to use AI to grow, and you have someone in-house we can work closely with.
Not a fit if:
- you are still looking for product-market fit,
- the company is very small, or the marketing budget cannot carry €3,000 a month,
- there is no one in-house to work with us.
How we start, and how we run your analytics
- No kickoff fee, no startup project. You go straight onto the monthly plan.
- One short checklist, mostly access to your tools. Go through it with us on a call or do it yourself, about an hour of your time.
- The agents do the setup. A full read of your GA4 property, your Tag Manager container and your leads. Work starts about two weeks after signing.
- A plan you approve. Your Growth Strategist sets the priorities, and you approve the plan before any work starts.
- The agents do the daily work, your Growth Strategist approves every change before it goes live.
- A weekly report, so you see the progress every week.
Agents recommend, humans decide.
Book a call
Frequently asked questions
Measuring what your marketing does: which channels bring visitors, which visits turn into leads and sales, and what each result costs. With us, it means tracking you can trust, reporting people actually read, and AI agents that check the numbers every week.
Having GA4 installed and trusting its numbers are different things. Most setups we see run on the defaults, with nothing custom. The free GA4 audit shows which one you have.
Probably not on its own. That is usually a visualisation problem, not a tracking problem. We start from what the business needs to know, and report fewer, more impactful metrics in a format people use.
GA4, Google Tag Manager, PostHog, Google Ads and Search Console. If your business runs on other tools, tell us on the call.
Yes. Your analytics accounts belong to you, and we work inside them with access you can revoke at any time. Your data is never used to train AI models.
Marketing analytics comes as part of a plan. Core, €3,000 / month, runs up to two agent teams, for example paid media and search. See pricing.
We start with a free GA4 audit, and that’s where we decide whether we can be a good partner for you. If it doesn’t work, there’s no fixed term, you keep everything we’ve made for you, and we help hand over to your own team or a new agency. Only our AI agents stay with us.
Yes. The free GA4 audit reads your GA4 property, your Tag Manager container and 28 days of event data, compares the conversions with your real leads, and gives you a prioritised fix list in a 30-minute walkthrough. Get a free GA4 audit.
Updated 12 October 2026.
Analytics that answers business questions. From €3,000 / month.
AI agents do the building and the checking, and your Growth Strategist approves every change.