Otso Karvinen
Co-founder & Growth Strategist
I help marketing and sales teams do more in a month than their competitors do in a quarter. With 15+ years in marketing and sales, I now help build agentic AI systems that let small teams deliver faster and better results. I’m easy to work with and happy to have a no-strings conversation about where you are and how I and our team at Parvi can help.
Insights
From Parvi
Insights
Do ChatGPT ads affect ChatGPT organic traffic?
Advertisers report organic ChatGPT traffic rising with ChatGPT ads. We saw almost +50% in one account. How to tell the halo from misattribution.
Insights
Organic search drama of the week, Google vs every rank tracker
Insights
Google ran four spam updates and three core updates in a year
Tools
OpenAI ramps up its e-commerce focus with the latest ad update
Insights
The EU now wants labels on AI content. I read the rules so you don’t have to
Tools
OpenAI is testing an ad format where ChatGPT gets to speak for your company
Tools
OpenAI is building the ad platform faster than most people expected: 10 ChatGPT Ads updates from 9/2026
Tools
The EU just decided ChatGPT is a search engine