Our services
GA4 Audit
Can you trust the numbers in your GA4?
Free GA4 audit. You get a prioritized list of findings and fixes plus a 30-minute walkthrough with a Growth Strategist within five business days of receiving access. No commitment.
What is a GA4 audit?
A GA4 audit checks whether your Google Analytics 4 setup measures what actually happens on your site. We read your GA4 property and your Google Tag Manager container, compare the conversions GA4 reports with the real leads and sales behind them, and list what to fix first. Every report, bid and budget decision reads from this data, so an error here spreads everywhere.
What the GA4 audit covers
1. Key events and conversions. We check which events count as key events, whether each one fires once per real action, and whether the numbers match your actual leads or sales.
2. Tag Manager container. We review tags, triggers and variables for broken, duplicated or outdated setups. Containers collect clutter over time, and old tags can count the same action twice.
3. Consent and privacy. We check that Consent Mode is set up and that your tags follow each visitor’s cookie choices. Respecting those choices is a legal requirement in the EU.
4. Event traffic. We read 28 days of real event data to find events that never fire, fire too often, or arrive without the details you need.
5. Governance. We check who has access, how the property is configured, and whether settings like data retention are what you expect.
Get started
Book a call with Otso to discuss your analytics, or fill out the form below.
If you continue after the audit, the work runs inside our Measurement and Insights Agents team, and measurement is included in every plan. Plans start at €3,000 / mo. See pricing.
Otso Karvinen
Co-founder & Growth Strategist
I help marketing and sales teams do more in a month than their competitors do in a quarter. With 15+ years in marketing and sales, I now help build agentic AI systems that let small teams deliver faster and better results. I’m easy to work with and happy to have a no-strings conversation about where you are and how I and our team at Parvi can help.
Read more about Otso KarvinenRequest your audit
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Frequently asked questions
Viewer access to your GA4 property and Read access to your Google Tag Manager container. You can revoke both at any time. We never change anything during the audit.
We deliver the audit within five business days after receiving access. The walkthrough meeting takes about 30 minutes.
The audit gives you the prioritized fix list. If you want us to make the fixes, we can prepare them as a draft in your Tag Manager for your team to review and publish.
Ready to book a call?
Start with your fastest wins
Book a call with your Growth Strategist. We’ll map where you are now, where your fastest wins with agentic AI are, and whether we’re the right partner. No commitment, no pitch deck. One conversation. Whatever the outcome, the call will be useful to you, as you’ll get the freshest possible understanding of what agentic AI offers marketing and sales teams.