Free GA4 audit · ready in 5 working days
GA4 audit: does your Google Analytics setup count your real leads?
We read your GA4 property, your Google Tag Manager container and 28 days of real event data, and compare the conversions GA4 reports with the leads and sales behind them. A Growth Strategist ranks the fixes and walks you through them in 30 minutes. Free, and if we don’t see a fit, we won’t make an offer.
★★★★★ 5.0 from our clients · 15+ years running paid media · Read-only access
What the GA4 audit covers
- Key events and conversions. Which events count as key events, whether each one fires once per real action, and whether the numbers match your actual leads or sales.
- The Tag Manager container. Tags, triggers and variables, checked for broken, duplicated or outdated setups. Containers collect clutter over time, and old tags can count the same action twice.
- Consent. Whether Consent Mode is set up and your tags follow each visitor’s cookie choices.
- Event traffic. 28 days of real event data, to find events that never fire, fire too often, or arrive without the details you need.
- Governance. How the property is configured, and whether settings like data retention are what you expect.
Most setups we see run on GA4’s defaults, with nothing built for the business. One account we audited had recorded no conversions in 25 months. Every report, bid and budget decision reads from this data, so an error here spreads everywhere.
What you get back
Numbers you can trust, and what to fix first
Whether your GA4 counts what really happens on your site, and the fixes in order of impact.
A verdict on every conversion
Each conversion GA4 reports, checked against the real leads and sales behind it.
Get your free auditFixes ranked by impact
A prioritised list of what to fix first in GA4 and Tag Manager, and why.
Get your free auditA 30-minute walkthrough
With a Growth Strategist, and the next steps in order.
Get your free auditOur own setup, as the example
- Form view and form start on every form, and hard and soft call-to-action clicks tracked apart.
- One event taxonomy across GA4 and PostHog, with the custom dimensions registered in GA4.
The experience behind the agents
- 15+ years running paid media, Google, LinkedIn and Meta included.
- Over €20 million in media budget managed.
What clients say
How the AI agents run it
- Read-only access first. Viewer access to GA4 and Read access to Tag Manager. We never change anything during the audit.
- The agents read the container and the property: every tag, trigger, variable and key event.
- 28 days of real event data, checked for events that never fire, fire too often or arrive without details.
- Every conversion checked against your real leads, with one verdict each.
- A Growth Strategist reads it last, ranks the fixes and walks you through them. Ready in 5 working days.
Agents recommend, humans decide.
Your data
Your data is used only for your audit, never for AI training. Our agents run on Anthropic’s Claude under a commercial licence and data processing agreement, which rules out training on your data.
Rather talk first? Book a call.
Frequently asked questions
A GA4 audit checks whether your Google Analytics 4 setup measures what actually happens on your site. We read your GA4 property and your Google Tag Manager container, compare the conversions GA4 reports with the real leads and sales behind them, and list what to fix first.
Viewer access to your GA4 property and Read access to your Google Tag Manager container. You can revoke both at any time. We never change anything during the audit.
Ready in 5 working days from access, plus a 30-minute walkthrough.
The audit gives you the prioritised fix list. If you want us to make the fixes, we can prepare them as a draft in your Tag Manager for your team to review and publish.
Yes. AI agents do the checking, so it costs us little, and the findings are yours either way. If we don’t see a fit, we won’t make an offer. If we do work together, it’s a plan from €3,000 / month; see pricing.
Updated 12 October 2026.
Five working days to see whether your GA4 counts your real leads.
Free, and walked through by a Growth Strategist.