ChatGPT
ChatGPT Ads
OFFER: ChatGPT Ads pilot: 2 months for a total of €3,000 (excl. VAT)
The pilot includes: setting up and configuring the ad account, defining and installing conversion tracking, campaign planning, building the campaigns and creating the ads, as well as analytics and results analysis.
As a bonus, the engagement includes a monthly AI visibility measurement and GEO development recommendations (value €1,000).
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What is ChatGPT advertising?
ChatGPT began showing ads to Finnish users on 24 August 2026 (Free and Go tiers, 31 European countries). Self-service buying for European advertisers opened in early September.
Advertising is contextual: the ad is selected based on the topic, language and approximate location of the ongoing conversation. In the EEA, ads are not yet personalised.
There is a head start to be had right now. Finnish advertiser demand on the platform is only just emerging, and click prices settle according to demand. The platform is also moving fast: here are the ten updates OpenAI shipped in September 2026.
What does an ad look like?
The ad is a card marked as sponsored, shown below the AI’s answer: a headline (recommended around 16 characters), a short description (around 32 characters), an image and a link.
The buying objective is either clicks (CPC) or impressions (CPM). According to the published terms, there is no minimum budget. Early-stage click prices in the United States have been around $3–5. The Finnish level is around €1.50 per click.
Q&A
Free and Go tier users in Finland. Plus and Pro subscribers do not see ads, and accounts belonging to minors are excluded.
Conversation topic, language and approximate location. No keywords, and no personalisation in the EEA. Relevance comes from the situation: the ad appears in the middle of a conversation in which the user is looking for a solution to exactly the need you address.
You set the budget. According to the published terms, there is no minimum budget. In the early stage in the US, around $3–5 per click. In our measurements, the Finnish level has been around €1.50 per click.
According to OpenAI, no: the card sits below the answer, clearly marked as sponsored.
The OpenAI pixel and API on your website: events are attributed to the ad that brought them. Installation is done with Google Tag Manager.
The pilot is scoped and measured: a fixed period, an agreed budget, and a follow-up measurement. If the channel doesn’t work, the data will show it.
What the pilot includes: eight weeks
1. Foundations in place (week 1). Ad account in the ads.openai.com console, OpenAI pixel and API tracking on your website via Tag Manager.
2. Ads and targeting (weeks 1–2). Best-practice ads and building the targeting.
3. Running and optimisation (weeks 2–8). The media budget is paid directly to OpenAI. Weekly status review: impressions, clicks, cost per click, events.
4. Follow-up measurement and direction (week 8). The measurement is run again, with ad data and organic development side by side.
The pilot costs €3,000 (+ VAT) as a turnkey service. The media budget is paid by you directly to OpenAI.
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