Our services
Instagram Advertising
Do your Instagram ads stand out in the feed, or do they disappear?
Get a free Instagram ads audit.
Why Instagram advertising matters
Instagram is a visual-first platform where people go to discover new products, brands, and ideas. Advertising on Instagram lets you put your brand in front of engaged audiences in a context where they are open to new things.
With Stories, Reels, and feed placements, Instagram offers multiple ways to reach your audience. Each format has its strengths, and the best campaigns use them together to guide people from awareness to action.
What our Instagram advertising service includes
Platform-specific strategy. Instagram is not Facebook with filters. We build campaigns that are designed for how people use Instagram, from the visual style to the call-to-action placement. Our strategy accounts for the differences in user behavior across Stories, Reels, Explore, and the main feed.
Visual creative that converts. We produce ad creative that matches the look and feel of the platform. Static images, carousel ads, short-form video for Reels, and full-screen Stories. Each piece is designed to stop the scroll and drive the action you want.
Targeting and optimization. We use Meta’s targeting capabilities to reach the right audiences and continuously optimize based on conversion data through Meta Pixel and the Conversions API. Our Paid Media Agents adjust creative, placements, and budgets to maximize your return on ad spend, and your Growth Strategist checks every change before it goes live.
Instagram advertising pricing
Instagram advertising runs inside our Paid Media Agents team. Plans start at €3,000 / mo (Core, up to two agent teams). Billed monthly, cancel anytime. See our pricing. Your media budget is paid directly to Meta. Instagram ads are bought through the same Meta ad system as Facebook ads, and cost per click varies with your audience and objectives.
Free Instagram ads audit. You get a prioritized list of findings and fixes plus a 30-minute walkthrough with a Growth Strategist within five business days of receiving access. No commitment.
Frequently asked questions
Both platforms are managed through Meta Ads Manager and share the same targeting engine. The difference is in user behavior and content format. Instagram users engage more with visual content and short-form video. We tailor creative and strategy to each platform’s strengths.
It depends on your goal. Reels ads work well for reach and awareness. Stories ads are effective for time-sensitive offers and lead generation. Carousel ads let you showcase multiple products or features. We test formats and allocate budget to what performs best.
No. Instagram ads reach people based on targeting, not your follower count. A brand-new account can run effective ad campaigns. Your organic following and paid advertising are separate channels that reinforce each other over time.
Yes, especially for brand awareness and employer branding. Decision-makers use Instagram in their personal time, so it builds recognition and trust well. For lead generation specifically, LinkedIn is often more effective. We help B2B brands find the right mix.
Otso Karvinen
Co-founder & Growth Strategist
I help marketing and sales teams do more in a month than their competitors do in a quarter. With 15+ years in marketing and sales, I now help build agentic AI systems that let small teams deliver faster and better results. I’m easy to work with and happy to have a no-strings conversation about where you are and how I and our team at Parvi can help.
Read more about Otso KarvinenSee also
Instagram advertising is part of our social media and digital marketing services.
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Start with your fastest wins
Book a call with your Growth Strategist. We’ll map where you are now, where your fastest wins with agentic AI are, and whether we’re the right partner. No commitment, no pitch deck. One conversation. Whatever the outcome, the call will be useful to you, as you’ll get the freshest possible understanding of what agentic AI offers marketing and sales teams.