Instagram ads · Meta ads agency
Agentic Instagram ads agency, built for Reels, Stories and the feed.
Instagram is a visual-first platform, and every placement works differently. We build your Instagram ads for the format they run in, test the formats against each other, and move the budget to what brings in leads, measured with the Meta pixel and Conversions API. Our paid media experts set the strategy and approve every change.
★★★★★ 5.0 from our clients · 15+ years running paid media · Month-to-month
Instagram is not Facebook with filters
People use Reels, Stories, Explore and the feed in different ways. An ad made for one placement does not automatically work in another, so the visual style, the length of the message and the place of the call to action are planned for each format.
Instagram ads run in the same Meta Ads Manager as Facebook ads, and the same rule applies: boosting a post buys likes, not leads. It takes a proper campaign structure and conversion data that tells Meta who actually becomes a lead.
What you get
Ads made for the format they run in
Reels, Stories, feed and carousels, and nothing changes in your account before one of our paid media experts has approved it.
Ads for each placement
Reels, Stories, feed and carousel ads, each planned for how people use that placement, from the visual style to where the call to action sits.
Talk to us about Instagram adsFormats tested, budget moved
We test formats against each other and put the budget where they perform best.
Talk to us about Instagram adsPixel and Conversions API
We set up the Meta pixel and Conversions API behind your consent banner and list them in your privacy policy, the standard way. Every format is judged on leads, not on likes.
Talk to us about Instagram adsWeekly reporting
Spend, leads and cost per lead by format, reported every week.
Get a free Instagram ads auditThe experience behind it
- 15+ years running paid media, Meta, Google and LinkedIn included.
- Over €20 million in media budget managed by co-founder Otso.
- Experience with some of the biggest companies in Finland, Europe and globally.
What clients say
Instagram ads come as part of a plan, from €3,000 / month
Growth from Instagram takes more than Instagram. It takes several channels working in sync, and a way to see what’s working and what isn’t. One channel is a risk; two that feed each other work better. That’s why we always offer a multi-channel solution and the measurement behind it.
- Core, €3,000 / month: up to two agent teams, for example paid media and search.
- Growth, €5,000 / month: up to four teams.
Your media budget is paid directly to Meta. Month-to-month, and every price is on our pricing page.
Who it’s for, and who it isn’t
A good fit if:
- your team has real marketing and sales people, usually in a company of 50+, and your goals outgrow its capacity,
- there is growth work you know you should be doing on Instagram and in digital marketing that never gets done,
- you are expected to show what marketing brings in, not just what it costs,
- you want to use AI to grow, and you have someone in-house we can work closely with.
Not a fit if:
- you are still looking for product-market fit,
- the company is very small, or the marketing budget cannot carry €3,000 a month,
- there is no one in-house to work with us.
How we start, and how we run your Instagram ads
- No kickoff fee, no startup project. You go straight onto the monthly plan.
- One short checklist, mostly access to your tools. Go through it with us on a call or do it yourself, about an hour of your time.
- The agents do the setup. A full read of your Meta Ads Manager account, your formats and placements, your pixel and Conversions API setup, and your competitors’ ads. Work starts about two weeks after signing.
- A plan you approve. Our paid media expert sets the priorities, and you approve the plan before any work starts.
- The agents do the daily work, our experts approve every change before it goes live.
- A weekly report, so you see the progress every week.
Agents recommend, humans decide.
Book a call
Frequently asked questions
Both run in Meta Ads Manager and use the same targeting. The difference is in how people use them and in the formats: on Instagram, visual content and short video carry the ad. If Facebook is your main Meta channel, see Facebook advertising.
It depends on your goal and your audience. That’s why we test Reels, Stories, feed and carousel ads against each other and put the budget where they perform best.
No. Instagram ads reach people through targeting, not through your follower count. A new account can run ads.
Yes. Most of your buyers use Facebook or Instagram. For smaller-ticket B2B and service providers, Meta can be a primary channel. For big-ticket B2B, it is a secondary channel for retargeting the target customers you won on Google and LinkedIn.
Instagram ads come as part of a plan, not on their own. Core, €3,000 / month, runs up to two agent teams, for example paid media and search. Your media budget is paid directly to Meta. See pricing.
We start with a free Instagram ads audit, and that’s where we decide whether we can be a good partner for you. If it doesn’t work, there’s no fixed term, you keep everything we’ve made for you, and we help hand over to your own team or a new agency. Only our AI agents stay with us.
Yes. A Growth Strategist reviews your Instagram and Facebook ads with read-only access to your Ads Manager, and you get the findings ranked by impact in a 30-minute walkthrough. Get a free Instagram ads audit.
Updated 12 October 2026.
Instagram ads made for every format. From €3,000 / month.
Tested against each other, judged on leads, and our experts approve every change.