Our services
Instagram Ads Audit
Are your Instagram creatives, formats, and targeting working together to drive results?
Free Instagram ads audit. You get a prioritized list of findings and fixes plus a 30-minute walkthrough with a Growth Strategist within five business days of receiving access. No commitment.
What the Instagram ads audit covers
1. Format and placement analysis. We review your use of Stories, Reels, feed, and Explore placements. Each format has different best practices, and misalignment between creative and placement is one of the most common sources of wasted budget.
2. Creative review. We evaluate your visual content, video ads, carousel design, and copy. We identify which creatives drive engagement and conversions and which fall flat. We look at aspect ratios, text overlay, hooks, and calls to action.
3. Targeting and audience. We assess your audience targeting across Instagram engagement audiences and interest-based targeting. We check lookalikes, retargeting, and whether your targeting strategy matches the visual-first nature of the platform.
4. Performance benchmarking. We compare your cost per click, engagement rate, and conversion metrics against your account’s own history and goals. We identify which campaigns are performing well and which need attention.
Get started
Book a call with Otso or fill out the form below.
If you continue after the audit, the work runs inside our Paid Media Agents team. Plans start at €3,000 / mo. See pricing.
Otso Karvinen
Co-founder & Growth Strategist
I help marketing and sales teams do more in a month than their competitors do in a quarter. With 15+ years in marketing and sales, I now help build agentic AI systems that let small teams deliver faster and better results. I’m easy to work with and happy to have a no-strings conversation about where you are and how I and our team at Parvi can help.
Read more about Otso KarvinenRequest your audit
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Frequently asked questions
Both use Meta Ads Manager, and our Facebook audit covers Instagram placements as well. This dedicated Instagram audit goes deeper into platform-specific factors like Reels performance, Stories engagement, and visual creative quality. Choose this if Instagram is a primary channel for your brand.
You can run Instagram placements from your Facebook Page. A professional Instagram account adds profile visits and engagement audiences, and we can help you set one up if you do not have one yet.
If you want ongoing creative production after the audit, that is part of our Paid Media Agents service. The audit itself focuses on evaluating your current creative and recommending specific changes.
Ready to book a call?
Start with your fastest wins
Book a call with your Growth Strategist. We’ll map where you are now, where your fastest wins with agentic AI are, and whether we’re the right partner. No commitment, no pitch deck. One conversation. Whatever the outcome, the call will be useful to you, as you’ll get the freshest possible understanding of what agentic AI offers marketing and sales teams.