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Free Google Ads audit · ready in 5 working days

Google Ads audit: 158 checks, and your wasted spend counted in euros.

A 158-point audit of your account, run by our AI agents through read-only API access and read by a Growth Strategist. Waste counted in euros from your actual spend. You get the five findings that matter most and a 30-minute walkthrough. Free, and if we don’t see a fit, we won’t make an offer.

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See how we run Google Ads

★★★★★ 5.0 from our clients · 15+ years running paid media · Read-only access

What we check: 158 points in 19 sections

Every Google Ads audit runs the same written standard.

  • Account and structure, 21 checks: access, billing, conversion settings, auto-apply recommendations switched off, networks, locations, languages, one job per campaign.
  • Budget and bidding, 14: strategy against conversion volume, caps, manual bids where volume is low.
  • Targeting and audiences, 14: locations, devices, schedules, audience lists, sizes and consent basis.
  • Keywords, search terms and negatives, 18: match types, duplicates, what you actually paid for, negatives by class.
  • Ads, assets and landing pages, 17: responsive ads, pinned headlines, assets, disapprovals, and whether the page answers the keyword.
  • Conversions and measurement, 19: what counts as a conversion, consent, double counting, attribution, imports.
  • Performance and waste, 9: spend with no result, in euros, from observed cost.
  • Governance and automation, 13: change history, who edits, naming, and which Google automation is on and whether anyone decided that.
  • Search additions, Demand Gen, Performance Max, Video and Ad Grants, 33: each type against its own rules, scored only when it spent.

158 checks, 19 sections, one standard.

What you get back

A verdict, five findings and the waste in euros

A three-page summary and four data files: every check, search terms, keywords and campaigns.

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A verdict, not a score

One word on page one, with the four numbers behind it: spend, contacts, waste in euros and as a share, and pace against your budget.

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Five findings ranked by impact

Each with the evidence, re-checked on an independent field. Dated next steps for the coming two weeks, and the three decisions only you can make.

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A 30-minute walkthrough

A Growth Strategist goes through the findings and the list of what we won’t touch.

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The experience behind the agents

  • 15+ years running paid media.
  • Over €20 million in media budget managed.
  • Google Partner. Certified by Google.
  • Read-only API access. One read endpoint, nothing is created, paused or edited.
Google Partner

What clients say

How the AI agents run it

  1. One question first. What is one lead worth to you? Without it we never call anything unprofitable.
  2. Read-only pull. 90 days of your account through the Google Ads API, read access only.
  3. Every check against the standard. Pass, warn or fail, each with the observed value. Unverifiable means warn, never pass.
  4. Waste counted in euros. From your real cost, de-duplicated, as a floor. Never a modelled uplift.
  5. A second agent reviews the first. A clean reviewer re-derives the central number, and the report stays a draft until the loop comes back clean.
  6. A Growth Strategist reads it last and walks you through it. Ready in 5 working days.

Agents recommend, humans decide.

Your data

Your data is used only for your audit, never for AI training. Our agents run on Anthropic’s Claude under a commercial licence and data processing agreement, which rules out training on your data.

Rather talk first? Book a call.

Frequently asked questions

A three-page summary and four data files (every check, search terms, keywords, campaigns): a verdict, five findings ranked by impact, dated next steps and a 30-minute walkthrough.

A read-only user on your Google Ads account. We read through the API and never make a change. You can remove the user at any time.

Yes, with at least some spend in the last 90 days. If you are starting from zero, book a call and we plan the first campaign instead.

Ready in 5 working days from the day access works, plus a 30-minute walkthrough.

Yes. AI agents do the checking, so it costs us little, and the findings are yours either way. If we don’t see a fit, we won’t make an offer. If we do work together, it’s a plan from €3,000 / month; see pricing.

Updated 12 October 2026.

Five working days to see where your Google Ads budget goes.

Free, read-only, and walked through by a Growth Strategist.

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Book a call instead