Our services
Facebook Ads Audit
Are your Facebook campaigns structured for performance or just running on autopilot?
Free Facebook ads audit. You get a prioritized list of findings and fixes plus a 30-minute walkthrough with a Growth Strategist within five business days of receiving access. No commitment.
What the Facebook ads audit covers
1. Account and campaign structure. We review how your campaigns, ad sets, and ads are organized. We identify structural issues that cause audience overlap, budget fragmentation, and learning phase problems.
2. Audience and targeting. We evaluate your audience definitions, lookalike audiences, retargeting setup, and exclusion lists. We check whether your targeting is too broad, too narrow, or missing high-value segments.
3. Creative performance. We analyze which ad creatives are working and which are underperforming. We look at ad formats, visual style, copy, and calls to action. We identify patterns in what resonates with your audience.
4. Tracking and attribution. We verify that Meta Pixel and Conversions API are configured correctly. Proper tracking is the foundation for optimization. Without it, the algorithm cannot learn which clicks lead to conversions.
Get started
Book a call with Otso or fill out the form below. We will deliver findings within five business days.
If you continue after the audit, the work runs inside our Paid Media Agents team. Plans start at €3,000 / mo. See pricing.
Otso Karvinen
Co-founder & Growth Strategist
I help marketing and sales teams do more in a month than their competitors do in a quarter. With 15+ years in marketing and sales, I now help build agentic AI systems that let small teams deliver faster and better results. I’m easy to work with and happy to have a no-strings conversation about where you are and how I and our team at Parvi can help.
Read more about Otso KarvinenRequest your audit
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Frequently asked questions
Since Facebook and Instagram ads are managed through the same Meta Ads Manager, our audit covers both platforms. We analyze performance across placements and recommend where to focus your budget. If Instagram is a primary channel for you, our dedicated Instagram ads audit goes deeper into placement-specific factors like Reels and Stories.
We request view-only (partial) access to your ad account through your business portfolio. No changes are made during the audit, and you can revoke access at any time.
Especially useful. An outside perspective catches blind spots that are hard to see when you are inside the account every day. The audit gives you a prioritized list of improvements you can implement yourself or bring us in to handle.
Ready to book a call?
Start with your fastest wins
Book a call with your Growth Strategist. We’ll map where you are now, where your fastest wins with agentic AI are, and whether we’re the right partner. No commitment, no pitch deck. One conversation. Whatever the outcome, the call will be useful to you, as you’ll get the freshest possible understanding of what agentic AI offers marketing and sales teams.