Aapo Mäki
Co-founder & Growth Strategist
I know a whole lot about a handful of things, a little something about a few more, and flat-out nothing about almost everything else. My bread and butter is seeing the big picture: thinking things through from a pure business angle. It’s safe to say I both love and know sales and marketing. And with 10 years of experience, that skillset and growth mindset, I’m confident that our Agent Teams and I can generate growth for your organisation.
Insights
From Parvi
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Organic search drama of the week, Google vs every rank tracker
On 28 September rank trackers started showing results no human saw, and Search Console counts AI answers in the same numbers as blue links. What happened, and why…
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Google ran four spam updates and three core updates in a year
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OpenAI ramps up its e-commerce focus with the latest ad update
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The EU now wants labels on AI content. I read the rules so you don’t have to
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OpenAI is testing an ad format where ChatGPT gets to speak for your company
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OpenAI is building the ad platform faster than most people expected: 10 ChatGPT Ads updates from 9/2026
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The EU just decided ChatGPT is a search engine
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