What’s happening in the world of agentic AI?
News, Insights & Resources
Insights
Organic search drama of the week, Google vs every rank tracker
On 28 September rank trackers started showing results no human saw, and Search Console counts AI answers in the same numbers as blue links. What happened, and why…
Insights
Google ran four spam updates and three core updates in a year
Google started the September 2026 spam update on 24 September, and it is still rolling out. What we know, what the August update hit, and every Google ranking…
Insights
The EU now wants labels on AI content. I read the rules so you don’t have to
Article 50 went live on August 2. It is much narrower than the LinkedIn panic suggests, and one exemption does most of the work.
Insights
ChatGPT ads arrived in Europe on August 24. Here is why we think this is a BIG deal:
Insights
The old agency model profits from your work taking longer
Insights
What is agentic marketing (and sales)?
