Category: Insights
-
Do ChatGPT ads affect ChatGPT organic traffic?
Advertisers report organic ChatGPT traffic rising with ChatGPT ads. We saw almost +50% in one account. How to tell the halo from misattribution.
-
Organic search drama of the week, Google vs every rank tracker
On 28 September rank trackers started showing results no human saw, and Search Console counts AI answers in the same numbers as blue links. What happened, and why I track revenue.
-
Google ran four spam updates and three core updates in a year
Google started the September 2026 spam update on 24 September, and it is still rolling out. What we know, what the August update hit, and every Google ranking update of the past year.
-
The EU now wants labels on AI content. I read the rules so you don’t have to
Article 50 went live on August 2. It is much narrower than the LinkedIn panic suggests, and one exemption does most of the work.
-
ChatGPT ads arrived in Europe on August 24. Here is why we think this is a BIG deal:
-
The old agency model profits from your work taking longer
-
What is agentic marketing (and sales)?